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Legal | Privacy

Privacy policy

Last Updated: February 17, 2026

Privacy Policy

At Eternal Hair USA, accessible from https://eternalhair.com/, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by us and how we use it.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us.

Consent

By using our website, you hereby consent to our Privacy Policy and agree to its terms.

Information We Collect

The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.

If you contact us directly, we may receive additional information about you such as your name, email address, mobile phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.

When you register for an account, book a consultation, or make a purchase, we may ask for your contact information, including items such as name, address, email address, and telephone number.

How We Use Your Information

We use the information we collect in various ways, including to: Provide, operate, and maintain our website; Improve, personalize, and expand our website; Process your appointments, inquiries, and orders; Send you SMS notifications, including appointment reminders, confirmations, and promotional offers (only with your explicit consent); Communicate with you for customer service and updates; Find and prevent fraud.

SMS/Mobile Messaging and Opt-Out

If you choose to opt-in to our SMS/text messaging service, we will use your mobile phone number to send you information relevant to your hair care services, appointments, and promotional offers.

Opt-In: Users opt-in to receive messages by completing a form on our website and checking the consent box.

Opt-Out: You can cancel the SMS service at any time. Just text “STOP” to the number provided. After you send the SMS message “STOP” to us, we will send you an SMS message to confirm that you have been unsubscribed.

Help: If you are experiencing issues with the messaging program you can reply with the keyword HELP for more assistance, or you can get help directly at +1 212-344-4247.

Message & Data Rates: Message and data rates may apply for any messages sent to you from us and to us from you.

Privacy and Data Sharing (Strict No-Sharing Policy)

We respect your privacy. We will only share your personal information with third parties in the ways that are described in this privacy statement.

IMPORTANT: Mobile Information Sharing — No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Log Files & Cookies

Eternal Hair USA follows a standard procedure of using log files and cookies. These are used to store visitors’ preferences and optimize the user experience by customizing our web page content based on browser type and other information.

CCPA Privacy Rights (Do Not Sell My Personal Information)

Under the CCPA, California consumers have the right to request disclosure of categories and specific pieces of personal data collected. We do not sell your personal data.

Contact Us

If you have any questions or suggestions about our Privacy Policy, do not hesitate to contact us.

Business Name: Eternal Hair USA

Phone: +1 212-344-4247

Website: https://eternalhair.com/

Free AI hair scan

When you use the free AI hair scan, the photos you take or upload and your answers to its questions are sent to OpenAI, our technology provider, to assess your pattern of hair loss and to create the 12-month simulation. We do not save your photos or the simulated images: they are processed only for the length of your scan and returned to your own screen. OpenAI may keep data sent to its service for up to 30 days to monitor for abuse, and does not use it to train its models.

If you give us your name, phone number and email with your scan, they are sent to our front desk with a summary of your results, so we can contact you about a consultation. The scan and its simulation are an illustration, not a medical diagnosis or a guarantee of results.